I have just managed to get Australian Gambling Statistics 2006 prepared by the Queensland Treasury. This data is not available on any website (why?) and costs $175 for the CD rom. It is the most comprehensive aggregate picture of gambling in Australia, providing consistent time series reporting since 1979-80.
Gambling expenditure measures total losses while gambling turnover measures the total amount wagered. The figures for 2004-05 are surprising,
1, Australians overall gambled $142 billion in turnover of which 72% was on gambling machines (pokies). In NSW, Victoria and Queensland gambling on pokies is about 90% of total wagering.
2. The biggest gamblers on average in terms of turnover are in NSW ($11,880 per head), Victoria ($9,627) and Queensland ($7,846). But never fear Queenslanders - your gambling turnover is increasing faster than any state at 10.4% with 18% growth in pokie turnover.
3. Total gambling expenditure in Australia is about $16 billion with the average NSW citizen losing about $1336 annually, average Victorian losing $1133 and average Queenslander $1003. The majority of losses are on pokies - in NSW these comprise 71% of all losses, and in Victoria and Queensland about 55%. Again Queensland, take heart, your losses are growing strongly - again mainly from pokies.
4. Racing, Lotto and Casinos are fairly static or declining markets. They are small fry. The big growth area is pokies.