Booze & kids

The debate over whether alcopops are designed to adapt the tastes of immature sugar-loving adolescents to drinking booze is ridiculous. Of course this is the intention. Who else would drink these sugary nasties!

Booze consumption in Australia has stabilised over recent decades so the only way to grow the market is to create a new generation of boozers.

The 'insider' revelations that the industry is targeting youth published in the press this morning should not surprise anyone. This is exactly parallel to the strategy of tobacco companies seeking to promote youth smoking - with reduced social acceptibility of smoking among adults and with high mortality from smoking the only way to grow this market is to encourage youth smoking.

Alcohol doesn't cause lung cancers but it does induce other cancers and does cause brain damage - 6 drinks a day over 8-10 years puts a male at high risk of damage.