During a 15 minute interval of the show Underbelly on Channel 9 last night I counted 8+9+13 = 30 advertisements over 3 successive ad-breaks. The period was between 9-15pm and 9-30pm. I noticed most of the ads were of short duration but was still astounded at their sheer volume. How anyone can question the value of commercial-free ABC TV is beyond me.
Why should we pollute a major source of information and entertainment with lies and bad taste? Even if you do support the hideous quality commercial TV shows is it sensible to plaster them with such a huge volume of advertising even from the perspective of commercial interests?
Surely the incentives are to pre-record material and delete the advertising during playback. I have slipped into doing this almost unconsciously with the pay-TV service I subscribe to.