Friday, October 12, 2007

Taking the big snip to free up your golfing weekends

It is Friday again and time to lighten up and forget about the horrific prospect of Labor victory.

I had been reading how to eliminate 70% of my golf driver errors with a ‘no-backswing swing’ in Golf Magazine when I noticed a curious ad on page 120 for vasectomies provided by Marie Stopes International. I’ve never wanted to take the big snip myself – humanity may still call upon me to spawn new dynasties in as yet untraversed lands.

But I did lazily wonder 'Why this ad in a golf magazine?'

It took two seconds for the penny to drop but then ….ah….of course….smart, precisely-targeted marketing.

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