It is Friday again and time to lighten up and forget about the horrific prospect of Labor victory.
I had been reading how to eliminate 70% of my golf driver errors with a ‘no-backswing swing’ in Golf Magazine when I noticed a curious ad on page 120 for vasectomies provided by Marie Stopes International. I’ve never wanted to take the big snip myself – humanity may still call upon me to spawn new dynasties in as yet untraversed lands.
But I did lazily wonder 'Why this ad in a golf magazine?'
It took two seconds for the penny to drop but then ….ah….of course….smart, precisely-targeted marketing.